• Ready to transform your idea into a sustainable business?
  • To us, "K to M" means helping a company scale from '000's to '000,000's.

At the intersection of Product Development, Strategy and Life-Cycle Planning, Traction Labs offers a customizable services toolkit designed to help an organization develop their product long-term pipeline.

Dr. Bhaskar Krishnamachari

Advisor, IOT & Smart Connectivity

Ravindra Kondagunta

Founder & Managing Partner

Traction Labs (U.S.A) LLC

5151 California Ave

Irvine, CA, U.S.A

Traction Labs (INDIA) Pvt. Ltd
Hyderabad, Telengana, INDIA.



  • USC Director, Center for Cyber-Physical Systems and the Internet of Things
  • Academic researcher focused on the design and analysis of algorithms and protocols for next generation wireless networks, connected vehicles, internet of things. 

Traction Labs is your partner for Product Innovation, Pipeline Strategy, and Growth. We help you discover, design and launch long-term applications for your technologies.

Want to learn more? 

Growth Scoping

  • Product requirement planning
  • Road Mapping
  • Product Development
  • Project Management
  • Launch & Training
  • Post-launch evaluation

Joseph Sahiouni

Advisor, Auto & Mobility

  • Automotive Strategy and Electronics strategist and advisor
  • ECU, OBD, CAN transformation, CAE organization, Electronics on most Fords
  • Is a mentor for many Sr. leaders at Ford
  • Technology Entrepreneur, Innovator, Speaker, IP Strategist
  • Holds over 20 patents in fields covering Mobile devices, Mobile Apps, Telecom, Wireless, CE, Embedded apps
  • Expertise in signal processing, audio & video compression and analysis.

Key Advisors

​​A Platform For Strategy And Commercialization

Contact Us: We love to hear from you ....

Let us help you get a grip on chaos!


Concept Development

  • Business insights
  • Competitive landscape
  • Benchmarking
  • Competitive teardown analysis
  • Market predictions and analytics
  • Pipeline planning
  • 25+ year of automotive industry experience  at Ford & Hyundai
  • Led commercialization of adv. technologies into products  
  • Expertise in automotive product Development, Innovation, Commercialization, International Strategy & Export
  • 30+ years of experience in Consumer Insights, Marketing Research & Strategy at Ford & Avery
  • Expertise in deploying tools & techniques to find & identify unmet/unarticulated consumer needs and guiding innovation and product. direction.

John Williamson

​Partner, Consumer Insights

  • Lean Innovation
  • Technology Accelerator
  • Systematic Innovation Workshops
  • Idea-Hackathons 

Anurag Bist

Advisor, Intellectual  Property